Trust and relatability-based content, design, and branding for the contemporary dental office.
Grin Dental is a well-reviewed dental office for their quality work and great customer service.
Outdated and distant were the words Dr. Moler and the team used to describe their previous website and branding. When asked what they wanted people to feel instead, "relatable" and "trustworthy" came immediately to mind. Our collective approach was to be authentically human and fun, while remaining professional, with their new designs.
Designed to make you smile.
A light-hearted first impression to ease the awkwardness of someone reaching around your mouth for an hour after you lie to them about flossing (and they pretend their dental habits are perfect).
I should go floss...
Before this project, we didn't know so many people were lying to dentists. We also didn't know dentists weren't perfect. Turns out we're all humans and all need a dentist we can trust.
A Digital Greeting
Even though the site is fast and ready to go, we added a fun little loading screen for a warm welcome. We won't keep you here long though!
Sometimes simplest is best. The basic shape of the half circle symbolizes a smile, and giving it a tilt embodies the word "grin" perfectly.
A Dentist you can trust
We designed with this question as the priority, "What would we want to see/read/experience if we were going to the dentist?" Grin Dental now has a unique 24/7 online presence making good impressions by being welcoming, honest, and fun.
Grin Dental is a branding & web design concept, both available for purchase and for your inspiration.