Design study of what quality online presence could be for the modern chiropractic office.
Aligned is a chiropractic start-up needing a full branding package and website. Dr. Finley and her team provide the new standard of chiropractic care and have created a relaxing environment to welcome their patients.
Wanting to have the leading edge in the industry, Dr. Finley knew she needed the same kind of quality in a website and branding that she provides through her services. Built from the ground up, the project contains a relatable and eye-catching typographical logo, a soothing color palette, and a website designed to convert online visits to in-person patients. We took the best of what medical office sites had to offer and created elements to modernize the experience.
"Patients" is key
One of the main goals of the site was to kickstart a trusting relationship between Dr. Finley and her patients. Establishing good communication is the premise for the homepage hero.
We added a place for patients to receive Aligned's new patient packet to learn more (which also gives Dr. Finley their email address so she can reach out) and also a button to go ahead and schedule an appointment if they are ready.
If someone has a great experience, we want that too. If someone has a bad experience, we generally stay away. These classy testimonial cards do a great job showing past clients' 5-star experiences at Aligned.
The Right Mark
To give the Aligned brand a solid, identifiable logo mark, we looked at the essence of what they do - put things that are out of alignment back where they should be. We chose to represent this in the logo's 'I' letterform in the 'before you get corrected' state for a visually unique & simple mark that stands out.
Those looking for a chiropractor will be in good hands with Dr. Finley. Aligned's new branding and web presence displays the same kind of quality of care they provide their patients.
Aligned Chiropractic is a branding & web design concept, both available for purchase and for your inspiration.