One of the main goals of the site was to kickstart a trusting relationship between Dr. Finley and her patients. Establishing good communication is the premise for the homepage hero.
We added a place for patients to receive Aligned's new patient packet to learn more (which also gives Dr. Finley their email address so she can reach out) and also a button to go ahead and schedule an appointment if they are ready.
The Right Mark
To give the Aligned brand a solid, identifiable logo mark, we looked at the essence of what they do - put things that are out of alignment back where they should be. We chose to represent this in the logo's 'I' letterform in the 'before you get corrected' state for a visually unique & simple mark that stands out.
Those looking for a chiropractor will be in good hands with Dr. Finley. Aligned's new branding and web presence displays the same kind of quality of care they provide their patients.
Aligned Chiropractic is a branding & web design concept, both available for purchase and for your inspiration.